Marketing
Influencer Credibility and Purchase Intention among College Students in Bengaluru (Survey Project, SPSS)
Trust, expertise or just good looks? Which influencer trait actually moves Bengaluru students to buy
- Structured questionnaire (English, with a Kannada glossary for scale items)
- Adapted Ohanian 15-item credibility scale (5-point Likert)
- Google Forms (QR poster on campus) plus offline paper forms
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