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  1. MBA

    Why do tier-2 buyers test-ride an electric scooter and still buy petrol? An extended UTAUT2 model tested on 220 prospects.

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    • Structured questionnaire (bilingual Marathi/English, n ≈ 220)
    • IBM SPSS Statistics (EFA, reliability, regression)
    • R with seminr / lavaan (PLS-SEM or CB-SEM)
    • Tableau Public (dashboards for the host)
    • +2

    Marketingintermediate9 weeksMaharashtra