Why do tier-2 buyers test-ride an electric scooter and still buy petrol? An extended UTAUT2 model tested on 220 prospects.
- Structured questionnaire (bilingual Marathi/English, n ≈ 220)
- IBM SPSS Statistics (EFA, reliability, regression)
- R with seminr / lavaan (PLS-SEM or CB-SEM)
- Tableau Public (dashboards for the host)
- +2