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PGDM

Work Engagement and Turnover Intention among Customer-Support Executives at a Hyderabad BPO (UWES-9, SPSS)
@bpo-employee-engagement-turnover-intention-study
PGDM
Does engagement, supervisor support or night shifts explain who plans to quit? A 243-respondent survey with regression in SPSS
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- Structured questionnaire (Google Forms + paper)
- UWES-9 work-engagement scale
- Turnover Intention Scale (TIS-6)
- IBM SPSS Statistics
- +2
Human Resourcesintermediate8 weeksAll India
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Reels vs Shorts: Ad Recall and Purchase Intent for D2C Skincare among Gen-Z, a Within-Subject Exposure Experiment
@reels-vs-shorts-ad-recall-d2c-skincare-gen-z
PGDM
Same 15-second ad, two short-video feeds, 120 viewers: which platform format is remembered after 24 hours, and does recall move intent?
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- Within-subject exposure experiment (counterbalanced, n ≈ 120)
- Mock short-video feeds built as clickable prototypes on phones
- Google Forms (immediate and 24-hour delayed recall)
- IBM SPSS Statistics (paired t-test, McNemar, multiple regression)
- +2
Digital Marketingintermediate8 weeksAll India
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Secondary-Sales Driver Analysis & Excel Dashboard for a Mysuru FMCG Distributor (Python Regression)
@fmcg-distributor-secondary-sales-driver-regression
PGDM
Which levers actually move retailer orders — beat frequency, schemes, credit days or outlet type — measured with regression on 18 months of invoices
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- Python 3.11
- pandas
- statsmodels (OLS)
- scikit-learn
- +4
Business Analyticsadvanced8 weeksAll IndiaCode
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